These days it's all about website views, and search engine traffic (like Google). The more you have, the more sales you will get.
It doesn't matter where you are located in the UK, or what type of business you own, creating 'backlinks' by placing nationwide adverts about your business in business directories, will drive visitors to you, both locally and nationally!
Every newspaper in the UK now has a massive online presence, and most create their own business directories so that business owners, both local and national, can register their business in their directories. This is good for the newspaper, and their readers. The newspaper benefits from the huge amount of 'backlinks' created by their online directories, which in turn brings in more readers from around the UK, and businesses are happy because they see more visitors to their websites, and business locations. It's a win win for everyone, and better yet, the adverts you place in these Newspaper Directories are mostly permanent ads, bringing you more business year after year!
Newspaper Directory marketing is a great place to start when you are looking to get better visibility in the UK. For more info visit: https://www.nsbo.org.uk/newspaper-directories.html